Our Story

What is ReStyle & Co?

ReStyle & Co is a family-owned small business located in Baldwin, Wisconsin, offering a unique blend of women’s fashion, home décor, gifts, faith-based items, and vintage finds. We inspire our customers to love their homes by curating a collection of both old and new pieces that help them {reSTYLE} their living spaces. We also provide new comfortable, stylish clothing that empowers women to look and feel their best.

At ReStyle & Co, we’re passionate about creating a positive shopping experience for everyone who walks through our doors. With friendly service and uplifting Christian music playing in the background, we aim to make every visit feel warm, welcoming, and full of inspiration. Shop online or in-store! We offer shipping on many items and local pick up. See our website and social media outlets: Facebook and Instagram, for more photos, videos, updates, products, events, and more info.

How it all started...

Growing up on a farm, we didn’t have a decorating budget like most families, my mom found stuff in the barn loft and re-purposed old stuff into cool decor… so it wasn’t long before I learned the true value in junking!

After Neil & I married in 2007, we started having sales in our backyard. They were so popular that in October 2012, we gathered a few creative neighbors and opened a small Holiday Boutique for a 12-week, one-time event, downtown Baldwin, WI. Little did we know, we’d have such a wonderful response – everyone was asking us to open on a permanent basis. So, we rolled up our sleeves and got to work. We grew by leaps and bounds, so in 2014 we rented the cute little barn where we’re currently located. We have since purchased the surrounding buildings & property.

So, a coat of paint later with a variety of merchants and thousands of customers, we continue to flourish and grow! Life is full and rich, we still love junking, but the business has evolved with many changes along the way but still bringing new ideas and unique finds to you every day! 

And if having & building a business wasn't enough, we also manage to homeschool our three children, currently adjusting to life on our new farm and manage three Airbnb properties. We also take time twice a year to do what we love and sell antiques in a pop-up shop in Warrenton, Texas during the Texas Round Top Antique Shows. We take this opportunity to take vintage items that haven't sold in our Wisconsin shop and take them to Texas and many times bring back great new vintage finds from Texas to Wisconsin.

In February 2025, we combined our home decor and fashions into one building. So, stop in and see our crazy, wonderful life. Stay in our Airbnb's and shop our store.

We can't wait to meet you!

Happy reStyling!

Johanna